How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

Author: Jeffrey J. Fox
Format: Audio Download
Audio Length: 2 hours and 28 min.
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Retail Price: $21.98
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Publisher's Summary:

In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable. Superstar brims with ideas for making your cash register go "ka-ching."

  • Deeply Understand the Definition of Marketing
  • Customers Fire Employees Every Day
  • The Customer Is Not Always Right
  • Early to Bed, Early to Rise, Sell Hard, and Dollarize
  • The Folly of Price Cutting
  • Fifteen Super Marketer Must-Knows
  • Never Use "We"
  • Be Your Own Customer
  • Superstars Love Recessions
  • Own a Market, Not a Mill
  • Marketing Superstar Instant Challenges

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    Home > Business > Marketing > How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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    Page revised: Tuesday, November 23, 2004.