Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company

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Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company Author: Professor Frederick E. Webster, Jr. (Amos Tuck School of Business) Format: Audio Download Audio Length: 6 hours Rating: Not rated Retail Price: $24.95 Price: $17.47 You save $7.48 (29%)       Publisher's Summary: Managers will find a bold new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture in this innovative guide. Author Frederick Webster, a professor at the Amos Tuck School of Business, draws on decades of research at leading companies worldwide to provide workable market-driven solutions that apply to all aspects of an organization: from manufacturing to finance, human resources to sales. Most important, he shows you exactly how to make it work in your company.

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