Ad executive Marty English has just been handed his dream assignment: create a winning 30-second Super Bowl spot for drug giant Isaac Arrow Pharmaceuticals. Marty has less than 3 weeks to pull off a job that should take months. But with both his company and his career on the line, he has no choice but to succeed. This assignment will be even more difficult than he thought, when his estranged father turns out to be Chicago's Mafia godfather and his new star client becomes his deadliest nemesis.